Marketing Careers Podcast: 3 Ways To Get The Most Return From Networking Events

It’s a day after you returned from a conference, expo, or networking event, and someone asks you -- how was it? Was it worth it?
Here are 3 ways to get the most return from networking events, and answer with a definite 'YES' every time.

  1. Research. Focus on QUALITY vs quantity. You can’t meet everyone.

  2. Be memorable...in a professional way. Do what no one else at the event would think of doing.

  3. Follow through with value. Provide value in your follow up so that it yields micro-commitments and another conversation.

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