Disruption Advisory for Marketing Leaders
We help CMOs from $20-200M organizations navigate
industry & organizational disruption using our
proprietary Marketing Transformation Playbooks.
We help CMOs from $20-200M organizations navigate
industry & organizational disruption using our
proprietary Marketing Transformation Playbooks.
We’re living in the most disruptive era of Marketing…
A swelling tsunami of transformation is building for today’s marketing leaders, the convergence of 3 mega-trends:
Return To Office & pivot to hybrid work culture
Generative AI & the future of marketing operations
Mid-market M&A set to explode, impacting 1 in 4 teams
Marketing leaders around the world are struggling to navigate these choppy waters, keep their teams engaged & intact, and give their marketers the tools they need to thrive through disruption.
Who are the most critical marketers to champion your hybrid work pivot…
What are the biggest points-of-failure in merging or integrating marketing teams…
Where are your most impactful marketing workflows to incorporate generative AI…
When is the right time to iterate on (or re-evaluate) your return-to-office strategy…
Why 4 out of 5 of marketers leave organizations before, during, and post-acquisition…
How to successfully navigate org disruption & emerge a stronger marketing team…
For over 25 years, we have advised marketing leaders at hundreds of large and mid-market enterprises through the biggest disruptions:
1999: E-commerce transition
2010: Social Business evolution
2012: Native & Mobile Web inflection
2016: MarTech explosion & consolidation
2019: Agile marketing methodology adoption
2020: Rapid pivot to remote work enablement
2022: Return to office, embrace of hybrid work
2023: Pan-industry explosion of generative AI
Explore our generative AI resources, including a sample of our latest book, CMO Disruption Playbook: Generative AI
If you’re looking for practical guidance in navigating any of these 3 mega-disruptions, with next-level-down implementation support for your people-managers, then TheMarketingHelp is your solution.
Whatever disruption you’re facing, our playbooks will help you navigate it successfully & emerge a stronger marketing team.
As CMO, you already have enough moving targets. That’s why our engagements are zero-risk:
No-Cost Discovery Call
Month-to-month engagements
Pricing to fit any team size
100% refundable deposit
Zero-day cancellation window
Compare Investments: The same level of experience & advisory for a fraction of the cost of Gartner or Forrester, who charge $100,000+ for similar F500 engagements.
Your Business Case: successful engagements have also helped marketing leaders fast-track the business case for hiring permanent headcount for the CMO Chief of Staff role.
TheMarketingHelp was founded by Erik Harbison, former SaaS CMO and marketing industry veteran with a passion & focus on growing tomorrow’s marketing leaders. Erik also manages a deep bench of marketing experts ready to join your engagement & help your team through disruption.
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