Marketing Careers Podcast: Picking The Right Agency
EPISODE SUMMARY
The typical marketing agency-client tenure is less than 3 years. Listen for the 3 key steps you can take to make sure the next agency you pick is a trusted partner, and not just a one-and-done vendor.
EPISODE NOTES
Follow these 3 steps to make sure you find the right agency partner.
Develop your game plan
Define the right selection process
Deciding & Setting the right parameters
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