The Ultimate Marketing Meetings Guide for 2024

From TheMarketingHelp.co

Because of the pandemic, most organizations & business professionals shifted to 100% remote work in 2020.

Since then, we’ve been underwater with meetings.

This is a result of fewer impromptu conversations, no longer having the opportunity to regroup on the walk back from an important meeting together, or on the drive back from a client presentation, or the serendipitous chat by the coffee machine about an upcoming meeting.

The last 18 months, we’ve been in continuous meeting overload, attempting to make up for those lost interactions or simply trying to navigate the resulting confusion in 30- and 60-minute blocks.

So then you may rightly say…”What need to we have for a list of 101 marketing meetings?!”

In an effort to refresh ourselves on the internal communication fundamentals that have been missing these past 18 months, this list is designed to remind us what actually is needed in terms of marketing team & stakeholder alignment, as well as client alignment & agency alignment.

Even if the below are used simply as agenda points on the recurring meetings you already have on your calendar, consider it a huge win, as you’ll be making more efficient & effective use of that valuable meeting time, you’ll find yourself more connected to the work and aligned to the strategy (your manager will too!), and therefore you be saving untold hours of future meetings that would have been scheduled aimlessly & endlessly in search of status updates & realignment.

If you’re vocal about this refreshed, back-to-fundamentals approach to marketing meetings, you’ll also gain visibility with marketing managers and leaders who see how plugged in you are, and how efficient you and your subteam have become.

Talk about Career Currency!

This is why we created the most comprehensive list of marketing meetings - 101 in all - and profiled each and every one of them so that you can turn aimless meeting culture on its head and become a marketing meeting efficiency machine.  

All the marketing meetings we profile are divided into four owners: Marketer, People Manager, and Agency.

Behold…TheMarketingHelp 101 Marketing Meetings Map:

The 101 marketing meetings

  1. 1on1 Weekly/Biweekly

  2. Skip-Level Monthly/Quarterly

  3. Quarterly Review

  4. Midyear Review

  5. Annual Review

  6. Sub-Team Weekly

  7. Full-Team Monthly

  8. Brainstorm/ideation

  9. Lunch & Learn

  10. Campaign planning (RA)

  11. Campaign kickoff (RACI)

  12. Campaign kickoff regroup (RA)

  13. Campaign team status (RA)

  14. Campaign stakeholder status (CI)

  15. Campaign exec status (CxO)

  16. Campaign stakeholder close (RACI)

  17. Campaign exec closeout (CxO)

  18. Campaign retrospective (RA)

  19. Biz Case planning

  20. Biz Case pitch

  21. Biz Case regroup

  22. Process planning

  23. Process review

  24. Process training

  25. Budget planning

  26. Budget review

  27. Budget reset

  28. Project planning (RA)

  29. Project kickoff (RACI)

  30. Project kickoff regroup (RA)

  31. Project team status (RA)

  32. Project stakeholder status (CI)

  33. Project exec status (CxO)

  34. Project stakeholder close (RACI)

  35. Project exec closeout (CxO)

  36. Project retrospective (RA)

  37. Agency Lunch & Learn

  38. Agency Brief Pregroup (int)

  39. Agency Briefing

  40. Agency Briefing Regroup (int)

  41. Agency Proposal Pregroup (int)

  42. Agency Pitch Review

  43. Agency Pitch Regroup (int)

  44. Agency Audit Pregroup (int)

  45. Agency Audit Review

  46. Agency Audit Regroup (int)

  47. Agency Campaign Pregroup (int)

  48. Agency Campaign Planning

  49. Agency Campaign Status

  50. Agency Results Pregroup (int)

  51. Agency Results Meeting

  52. Agency Results Regroup (int)

  53. Agency QBR Pregroup (int)

  54. Agency QBR Review

  55. Agency QBR Regroup (int)

  56. Agency Closeout Pregroup (int)

  57. Agency Closeout Review

  58. Agency Closeout Regroup (int)

  59. Client Brief Pregroup (int)

  60. Client Briefing

  61. Client Briefing Regroup (int)

  62. Client Proposal Pregroup (int)

  63. Client Pitch Review

  64. Client Pitch Regroup (int)

  65. Client Audit Pregroup (int)

  66. Client Audit Review

  67. Client Audit Regroup (int)

  68. Client Campaign Pregroup (int)

  69. Client Campaign Planning

  70. Client Campaign Status

  71. Client Results Pregroup (int)

  72. Client Results Meeting

  73. Client Results Regroup (int)

  74. Client QBR Pregroup (int)

  75. Client QBR Review

  76. Client QBR Regroup (int)

  77. Client Closeout Pregroup (int)

  78. Client Closeout Review

  79. Client Closeout Regroup (int)

  80. Vendor Lunch & Learn

  81. Vendor Brief Pregroup (int)

  82. Vendor Briefing

  83. Vendor Briefing Regroup (int)

  84. Vendor Proposal Pregroup (int)

  85. Vendor Pitch Review

  86. Vendor Pitch Regroup (int)

  87. Vendor Pilot Pregroup (int)

  88. Vendor Pilot Review

  89. Vendor Pilot Regroup (int)

  90. Vendor Rollout Pregroup (int)

  91. Vendor Rollout Planning

  92. Vendor Rollout Status

  93. Vendor Training Pregroup (int)

  94. Vendor Training Meeting

  95. Vendor Training Regroup (int)

  96. Vendor QBR Pregroup (int)

  97. Vendor QBR Review

  98. Vendor QBR Regroup (int)

  99. Vendor Migration Pregroup (int)

  100. Vendor Migration Review

  101. Vendor Migration Regroup (int)